Absurd ideas,
playful worlds.

Sway is a multidisciplinary media artist known for an absurdist, humor-laced approach to visual storytelling.

Working across contemporary art, experimental video, and film, he sculpts surreal imagery using generative AI and traditional film techniques — often performing within the worlds he directs, blurring the line between cinematic rhythm and conceptual play. That same instinct for humor and world-building carries into his absurd brand work.

Founder of ABSRRD, a conceptual studio and experimental brand.